LAUNCH OF THE AFRICAN EVENT ALLIANCE AT MEETINGS AFRICA

22 February, 2017

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EXSA, the Exhibition and Event Association for Southern Africa, is delighted to launch an ‘African Event Alliance’ at Meetings Africa 2017. All African countries appreciate the role of business events and the value of business tourism to their economies. Meetings Africa 2016 had exhibitors from Botswana, Namibia, Zimbabwe, Zambia, Malawi, Mozambique, Angola, Seychelles, Kenya, Egypt and Swaziland. There is more buy-in for 2017 and now is the right time to come together to form the AEA to forge networks across Africa and set standards across the board. Skills development is vital to the growth of the industry.

The role of the AEA would be to:

• Standardise the qualifications for Event Co-ordinators, Managers and Directors throughout Africa, using the international online emerit qualifications/designations on offer through the EXSA Academy. The emerit event management qualifications/designations are accredited by Tourism HR Canada, a semi-Government body, similar to our SETA’s. Tourism HE Canada are the certificating authority for these qualifications and South Africa was instrumental in developing them some 16 years ago. (Attached endorsement press release from Tourism HR Canada.)

• Play a vital role in creating event industry standards throughout Africa;

• Encourage and guide the formation of regional business events organisations, to give the industry more visibility and influences within their national business tourism offices.

EXSA will offer regular newsletters to the AEA which would offer free exhibitor tips and advice, plus a regular blog on the appropriate web pages, containing news from all members of the Alliance throughout Africa promoting their services and forming excellent networking opportunities.

“We are delighted to be announcing this initiative. As the Exhibition and Event Association of Southern Africa, it is our responsibility to constantly come up with ways to better serve our industry. This initiative will benefit the Continent through tangible reciprocal business relationships that will result from this collaboration.” Says Phumulani Hlatshwayo, EXSA General Manager.

Membership of the African Event Alliance will be free for 2017 to African Associations and companies.

For further information on the African Event Alliance email info@exsa.co.za or info@exsaacademy.co.za. Or visit our stand at Gauteng Convention Bureau – Meetings Africa – where we will be happy to discuss the Alliance in more detail.

www.exsa.co.za
www.exsaacademy.co.za