LAUNCH OF THE AFRICAN EVENT ALLIANCE AT MEETINGS AFRICA
22 February, 2017
The role of the AEA would be to:
• Standardise the qualifications for Event Co-ordinators, Managers and Directors throughout Africa, using the international online emerit qualifications/designations on offer through the EXSA Academy. The emerit event management qualifications/designations are accredited by Tourism HR Canada, a semi-Government body, similar to our SETA’s. Tourism HE Canada are the certificating authority for these qualifications and South Africa was instrumental in developing them some 16 years ago. (Attached endorsement press release from Tourism HR Canada.)
• Play a vital role in creating event industry standards throughout Africa;
• Encourage and guide the formation of regional business events organisations, to give the industry more visibility and influences within their national business tourism offices.
EXSA will offer regular newsletters to the AEA which would offer free exhibitor tips and advice, plus a regular blog on the appropriate web pages, containing news from all members of the Alliance throughout Africa promoting their services and forming excellent networking opportunities.
“We are delighted to be announcing this initiative. As the Exhibition and Event Association of Southern Africa, it is our responsibility to constantly come up with ways to better serve our industry. This initiative will benefit the Continent through tangible reciprocal business relationships that will result from this collaboration.” Says Phumulani Hlatshwayo, EXSA General Manager.
Membership of the African Event Alliance will be free for 2017 to African Associations and companies.
For further information on the African Event Alliance email firstname.lastname@example.org or email@example.com. Or visit our stand at Gauteng Convention Bureau – Meetings Africa – where we will be happy to discuss the Alliance in more detail.