Premier Hotels shows off at Meetings Africa

05 April, 2017

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Meetings Africa, positioned as the must visit business tourist exhibition in Africa, is an excellent place for businesses to gain exposure and make connections. According to Grant Sandham, Group Sales & Marketing Manager at Premier Hotels & Resorts, Meetings Africa is the ideal networking forum. “It allows us to meet with prospective clients from around the world, says Sandham“.

To stand out from the crowd Premier Hotels & Resorts commissioned a custom built stand that reflects their brand, and offers a space to make new connections and build existing relationships.

Going beyond the ordinary –in the main design of the stand we drew inspiration from the Premier Hotels & Resorts’ iconic East London International Convention Centre entrance pillars. The exhibition stand incorporates the stacked stone design of the pillars into the main structure through replicating the entrance of the hotel (including the pillars and an overhead bulkhead) branded with the Premier Hotels & resorts logo. The replication of the hotel entrance in the stand echoes the design approach of the Premier Hotels & Resorts brand – “World Class Africa”.

The stylishly decorated stand also includes a glass enclosed meetings area for private engagements and networking sessions with hosted buyers and visitors. Branding was further reinforced through a branded display unit and strategically placed graphics in key areas on the exhibition stand. Black cladding was added to the stand’s back wall to further accent the contemporary design and add dimension to the stand.

Going beyond the expectations of the client, ConCept G Exhibitions and Events successfully realised a stand that exudes a sense of class and luxury, showcasing the magnificent offerings of Premier Hotels & Resorts.