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    CTICC collaborates with industry stakeholders at Meetings Africa 2015

    The Cape Town International Convention Centre (CTICC) was among top local and international buyers, decision-makers and stakeholders at Meetings Africa 2015, South Africa's flagship business tourism event which took place last month at Sandton Convention Centre in Johannesburg.

    “The CTICC has participated in Meetings Africa for several years as it offers us an opportunity to meet with buyers across a diverse array of sectors, ranging from various associations, government and corporate. It also contributes to the knowledge economy and facilitates the sharing of international standards of best practice and meeting trends”, adds Julie-May Ellingson, CTICC Chief Executive Officer.

    At this year's 10th anniversary the event incorporated round-robin business-to-business discussions with senior representatives, which was an insightful addition to their programme. Further to, 66% of the qualified buyers who attended the event were new to the market. It was estimated that the business generated from the 184 qualified buyers who attended would bring 54 000 convention delegates, worth nearly R1-billion in revenue, to the continent in the next two years.

    Since inception the CTICC has played a pivotal role in advancing Africa by positioning Cape Town as Africa’s leading conference and event venue, and as one of the best in the world by attracting more international conferences and prestigious events. CTICC has made a cumulative contribution of R25.4 billion to the national Gross Domestic Product (GDP) and R22.6 billion cumulative contribution to the Western Cape Gross Geographic Product (GGP) since inception.

    To promote collaborative bonds within the industry, AIPC – International Association of Convention Centres – hosted the inaugural AIPC Africa Summit at Meetings Africa. As a Gold Standards Member, CTICC Executive Management participated in panel discussion sessions with other South African member centres at the Summit.

    CTICC’s CEO, Julie-May Ellingson was among the major convention centres’ discussing pivotal issues, challenges and opportunities which the industry is faced with. Panelists shared their strategic solutions-driven approach to the arising topics. Ellingson imparted insights into the roles and the responsibilities convention centres play in our economy.

    Another panel discussion which CTICC General Manager: Commercial & Business Development, Megan Arendse, participated in included the sales and marketing strategies undertaken to stay abreast of industry trends such as digital content curation and personalised product offerings for various sectors.



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