• +27 (0)10 300 7907
  • info@exsa.co.za

    Latest News

    Glass innovation for Consol

    Digital design agency INJOZI, approached Gearhouse Group with an unusual concept for their Consol Glass campaign for GREY Advertising Johannesburg. The brief was to create a projection surface using the client’s product, in this case glass bottles, to be used as a backdrop for a variety of performance scenarios.


    The campaign incorporated a video shoot as well as various activations around the country, so the surface needed to be able display patterns and text effectively as well as be assembled and dissembled quickly and safely for touring purposes.


    A number of meetings between the INJOZI team and a combination of Gearhouse expertise from the Audio Visual, Media, LED Screen and Set Building companies within the Group resulted in an innovative solution.

    Aaron Harvey, Operations Manager for Gearhouse SA’s Audio Visual department worked closely with Richard Baker from LEDVision to devise a 3m wide x 2m high “led-type” bottle screen wall. This wall was constructed out of modular panels - transparent acrylic “bricks” with interlocking feet. Each “brick” housed 60 bottles lying on their sides – a total of 1500 bottles across the surface - with contingency for small size variations in the bottles.


    This type of project was a first for the team at Sets Drapes Screens (SDS). Although they had previously built a wall-mounted display for Consol, the addition of the acrylic surround came with its own challenges. Acrylic materials contract or expand depending on the temperature and an imperative for this set-up was the precise fit and exact line up of the bottle screen with an R6 LED screen located directly behind it to achieve the desired effect.


    Not only did the bottles need to precisely fit the bricks, and the bricks accurately fit into each other, but the horizontal line-up had to be perfectly level as well. SDS created a bespoke platform for the wall which can be levelled by means of adjustable legs and all boxes are marked so that they fit together, in the same way, each time they are assembled.


    The INJOZI AV content was displayed on the LED screen behind the bottles and Marcel Wijnberger of Gearhouse Splitbeam created a virtual mask for pixel mapping which enabled each bottle to work as an individual “diode” in the wall. The mask directed the light through the tops of each individual bottle. The overall effect creates images out of the individual bottle “lights” on a surface that has an additional depth and shine generated by the use of the glass medium – a coup for the Consol brand.

    Search

    JOIN OUR ASSOCIATION TODAY

    And Start Contributing to the Events and Design Industry

    Website Feedback

    Overall, how well does our new website meet your need?

    African Energy Chamber Condemn...

    08 June 2021

    The African Energy Chamber is aghast at Africa Oil Week’s decision to relocate the conference venue for its flagship event from Cape Town, South Africa to the United Arab Emirates.

    Government Gazette

    31 May 2021

    Government Gazette - Republic of South Africa

    Global Exhibitions Day

    28 May 2021

    Global Exhibitions Day 2 June 2020

    National Vaccination Rollout

    19 April 2021

    Dear all Please find below an update from B4SA on the status of the national vaccination programme.  Please feel free to share this amongst your members and stakeholders. B4SA UPDATE...

    Trade show organisers and asso...

    12 April 2021

    Exhibitions industry celebrates the launch of first-of-its-kind global coalition designed to prioritise the safety and success of communities as they return to business Paris, France – April 8, 2021: As...

    Exsa Newsletter

    About EXSA

    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

    exsa and

     

    Co Reg. No – 1988/001660/08

    Telephone: +27 011 620 3089

    E-mail: info@exsa.co.za

    © 2018 EXSA | Exhibitions and Events Association of Southern Africa . All Rights Reserved. Designed By Cartmell

    Search