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    UFI Congress 2017 in Africa

    It was a pleasure to meet my fellow members during the UFI Congress which took place in Milan during November 2015. I would also like to congratulate the organising committee on arranging yet another professional and successful event.

    A number of key messages came out of the Middle East Africa (MEA) chapter meeting. Firstly, Iran is ready for business and has expressed enthusiasm over the potential growth and development of the exhibitions industry. Tunisia, Lebanon and Sudan are also excited about this, with Sudan being eager to take a closer look at growth and development within Southern Africa and Africa as a whole.

    Africa is taking its place at the forefront of the global exhibitions industry and South Africa’s exhibitions, conferences and events industry is fast becoming one of the country’s most important sectors to attract foreign visitors and investment. We believe that international exhibitions and events companies will continue to look at new opportunities and partnerships in South Africa, having recognised the growth potential of the African market. Large international exhibition companies that are looking to alternative markets to grow their income, companies, their footprint and their revenue should only be looking in the direction of Africa.

    As the Vice Chair for the Middle East Africa Chapter, one of my chief responsibilities is to see to the growth of UFI within Africa. I believe that this continent represents the next frontier for growth and development for UFI and a number of our partners have been working together to grow the continent’s share of regional, continental and global business events. South Africa, in particular, has the experience, the expertise, the know-how and the infrastructure – all in one place and can become the official channel for large global companies into Southern Africa.

    Every year the UFI Congress is well-supported and well-attended by its members of the association, and its members are the major players in the exhibition industry. UFI Congress 2017 will therefore be a platform, for those who would like to launch their businesses locally, to meet with big potential partners from the international arena.

    We are excited to host the UFI Congress 2017 in South Africa and anticipate that it will be a fantastic and dynamic programme for all who attend. We look forward to welcoming all of you within your unique industries, as well as your colleagues to our country.



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    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.



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