• +27 (0)10 300 7907
  • info@exsa.co.za

    Latest News

    STAND OUT IN STAND UNIFORMS

    Stand uniforms should be compulsory! Not only do uniforms make you look like a professional team but it makes it easy for a prospect to identify and engage with staff members, which is what exhibiting is all about, face-to-face marketing.


    My pet hate is being in a shop (on a stand), with queries about a product. If I cant identify the staff, then I would rather leave the shop (stand), than risk an embarrassing encounter with another prospect or buyer.

    There is no doubt that stand uniforms make you stand out and being identifiable, makes you approachable, anywhere in the show. It would not be unusual to take leads in the restaurant, whilst having coffee.

    Stand uniforms dont have to be expensive but should identify with the brand, products and customers, for example, if you are selling agricultural equipment, you wouldn’t do it in a 3-piece suit but rather in jeans and golf-shirts.

    When I consulted with a law firm who were exhibiting on a franchise exhibition, they wanted their stand to resemble their office, where they could sit behind a desk with their law books, in a suit. Their target market were people looking to buy a franchise, anything from a shoe repairers to an upmarket restaurant, who would then need legal advice on contracts and agreements. I recommended that the law firm dump the law books, fancy desk and suits and rather become a free franchise legal advice centre, where they looked approachable and genuinely interested in providing advice to their prospects. Short-sleeved white shirts and black pants, did the job.

    Stand uniforms put a face to a brand – remember when Standard Bank ran a campaign based on ‘we want to be your bank’. Or AVIS with ‘we try harder’. Both campaigns emphasised people and service, which was reinforced by uniforms which brought the brand to life.

    Where possible, wear your exhibit, which applies to dresses, tops, jackets, jewellery, hair accessories etc. The exception was this exhibit where it was hard to tell the staff from the mannequins.

     

    Search

    JOIN OUR ASSOCIATION TODAY

    And Start Contributing to the Events and Design Industry

    Website Feedback

    Overall, how well does our new website meet your need?

    Familiar Faces... a team to re...

    29 March 2019

    Drake Events Management team has remained largely unchanged over the 5 years in business.  We like our clients, YOU, to experience the same, professional service, through the same faces at each...

    Scan Display’s new, improved f...

    18 March 2019

    Lightboxes have become a sought-after medium for branding in retail stores and commercial properties. This is not surprising, as they are visually striking, versatile in size and placement, and the...

    bluCube wins at the annual AAX...

    12 February 2019

    bluCube Design and Brand Activations kicks off 2019 on a high note with three awards received at the prestigious Exhibition Industry Alliance Awards gala evening. The event, organised by the...

    GL Events Announces the Acquis...

    06 February 2019

    GL EVENTS (ISIN: FR0000066672 - TICKER: GLO), THE INTEGRATED EVENT INDUSTRY GROUP, ANNOUNCES ITS ACQUISITION OF MAJORITY SHAREHOLDING IN THE JOHANNESBURG EXPO CENTRE.

    Scan Display scoops four local...

    05 February 2019

    Scan Display was delighted to be recognised by local exhibition industry associations, AAXO (Association of African Exhibition Organisers) and EXSA (Exhibition & Event Association of Southern Africa), at their combined...

    Exsa Newsletter

    About EXSA

    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

    Front

    Co Reg. No – 1988/001660/08

    Telephone: +27 010 300 7907

    E-mail: info@exsa.co.za

    © 2018 EXSA | Exhibitions and Events Association of Southern Africa . All Rights Reserved. Designed By Cartmell

    Search