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    A South African first: Online exhibitor training

    Less than 15% of exhibitors have received any form of training before exhibiting.

    Durban  - For the first time in South Africa, exhibitor training is now available online,

    via the ‘Exhibitor Instruction Manual’, a 205-page eBook, which is divided into 6 individual eBooks, allowing exhibitors to download the whole manual, or only the parts they need.  The 6 eBooks cover:

    ‘Successful exhibition strategy’, ‘Powerful exhibition promotions’, ‘Exhibition stand & display guide’ (free when visiting www.expoexpertise.com) ‘Easy Exhibition stand logistics’, ‘Successful stand staff’ and ‘Lead management and post-show promotions’

    ‘At a time when even toothbrushes come with instructions, an Exhibitor Instruction Manual was long overdue’, said exhibition industry guru, Joy Donovan of her newly rebranded company,  ExpoExpertise.  Joy’s company is celebrating 40 years in the exhibition industry, where she has organised over 200 exhibitions, built hundreds of stands and has trained 8000 exhibitors.

    ‘Less than 15% of exhibitors have received any form of exhibitor training, yet they spend thousands on stands and displays, ‘hoping’ to be successful. Training on key areas like pre- show and post-show promotions alone, can improve results by 300% or more’, Joy added.

    For the first time eBooks are out-selling soft and hard-cover paper-books combined, reports Amazon, as they are convenient and available instantly.

    The ‘Exhibitor Instruction Manual’, will be constantly updated, via the free exhibitor blog at www.expoexpertise.com, which is a unique feature of online training.

    Skype online exhibitor training and coaching are also available, plus face-to-face and classroom exhibition workshops.

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    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

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