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    SA Tourism takes #MeetSouthAfrica to Instagram

    SA Tourism has launched its #MeetSouthAfrica campaign on Instagram, with the aim of sharing the experience of South Africa through the eyes of locals.

     “Using well-known South African Instagram users as ambassadors, SA Tourism hopes to develop a loyal following of users of the mobile photo-sharing app that will help share the experiences that lie in wait for travellers coming to South Africa,” the organisation said.
    Gareth Pon (@GarethPon), who has a following of 90 000 on Instagram, launched the @MeetSouthAfrica Instagram account by posting the first picture. As the first ambassador on the account, Gareth will post images throughout the week, after which images will be posted by various other South Africans. Other SA ambassadors will include artists, musicians, photographers, tour guides, architects and the general public.
     
    "Showing our South Africa through the eyes of our people will help us connect our destination with potential travellers who are dreaming about their next holiday destination," said Jan Hutton, Chief Marketing Officer at South African Tourism. "We want to show the world the beauty of our architecture, the quirkiness of our culture and the authenticity of our citizens through a unique set of photographs."
     
    The @MeetSouthAfrica Instagram account can be followed here.
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