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    Indaba & We Are Africa join forces

    Indaba and We Are Africa have entered into a collaborative partnership and launched a new concept: ‘Two Shows One Africa’. 

     
    The new strategic alliance will see both shows collaborating to offer mutual exhibitors exposure to the combined hosted buyer pool. Indaba will also have a We Are Africa senior representative on its advisory board, and reciprocally, a SA Tourism representative will sit on the We Are Africa advisory board.
    “Both parties are eager to navigate a more formal, long-term association to capitalise on the opportunity of escalating the trade shows into the future together,” said a media statement from SA Tourism. 
     
    Showing its commitment to the partnership, SA Tourism will be the title sponsor of We Are Africa. 
     
    “The concept of Two Shows One Africa is one of the most significant developments in African tourism ever,” says SA Tourism CEO, Thulani Nzima. “It’s the natural outcome of a meeting of minds, and of the passion both organisations share for tourism growth to Africa. It’s underpinned by our mutual commitment to add value to all exhibitors, and indeed to the entire travel and tourism ecosystem on the continent. It will ensure that select international buyers who come to do business at either trade show, get maximum return from both.”
     
    Serge Dive, CEO and Founder of Beyond Luxury Media Ltd, organisers of We Are Africa, says while both shows have fundamentally different formats, they are united in their determination to drive tourist arrivals growth to Africa.
     
    Where Indaba has represented the fabric of the Southern African travel trade and the breadth of the tourism sector for nearly 30 years, We Are Africa is a tight, exclusive community for niche, high-end luxury products who exhibit by invitation-only.
     
    “We are effectively combining We Are Africa’s exclusivity with Indaba’s scale as a premier mass market trade show that attracts local and international buyers,” Dive says. “We will keep each trade show distinct in its proposition, significantly increasing the value for chosen hosted buyers who attend both shows, and effectively doubling the exposure of mutual exhibitors to the world’s premier international buyers."

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