• +27 (0)10 300 7907
  • info@exsa.co.za

    Latest News

    Indaba & We Are Africa join forces

    Indaba and We Are Africa have entered into a collaborative partnership and launched a new concept: ‘Two Shows One Africa’. 

     
    The new strategic alliance will see both shows collaborating to offer mutual exhibitors exposure to the combined hosted buyer pool. Indaba will also have a We Are Africa senior representative on its advisory board, and reciprocally, a SA Tourism representative will sit on the We Are Africa advisory board.
    “Both parties are eager to navigate a more formal, long-term association to capitalise on the opportunity of escalating the trade shows into the future together,” said a media statement from SA Tourism. 
     
    Showing its commitment to the partnership, SA Tourism will be the title sponsor of We Are Africa. 
     
    “The concept of Two Shows One Africa is one of the most significant developments in African tourism ever,” says SA Tourism CEO, Thulani Nzima. “It’s the natural outcome of a meeting of minds, and of the passion both organisations share for tourism growth to Africa. It’s underpinned by our mutual commitment to add value to all exhibitors, and indeed to the entire travel and tourism ecosystem on the continent. It will ensure that select international buyers who come to do business at either trade show, get maximum return from both.”
     
    Serge Dive, CEO and Founder of Beyond Luxury Media Ltd, organisers of We Are Africa, says while both shows have fundamentally different formats, they are united in their determination to drive tourist arrivals growth to Africa.
     
    Where Indaba has represented the fabric of the Southern African travel trade and the breadth of the tourism sector for nearly 30 years, We Are Africa is a tight, exclusive community for niche, high-end luxury products who exhibit by invitation-only.
     
    “We are effectively combining We Are Africa’s exclusivity with Indaba’s scale as a premier mass market trade show that attracts local and international buyers,” Dive says. “We will keep each trade show distinct in its proposition, significantly increasing the value for chosen hosted buyers who attend both shows, and effectively doubling the exposure of mutual exhibitors to the world’s premier international buyers."

    Search

    JOIN OUR ASSOCIATION TODAY

    And Start Contributing to the Events and Design Industry

    Website Feedback

    Overall, how well does our new website meet your need?

    EXSA Focuses on Barmotion

    22 October 2021

    If fortune favours the brave, she will love Barmotion's decision to venture into overseas markets during a global pandemic.

    EXSA Focuses on Irene Costa

    28 September 2021

    Irene Costa, editor of Business Events Africa has been in the business events sector for over 16 years and is passionate about its people. “I’ve grown in this industry and...

    EXSA Focuses on Adele Hartdege...

    31 August 2021

    Our industry currently faces a mammoth challenge and has been doing so for the last year and a half, whilst we keep hoping for good news and some indication of...

    Scan Display focuses on shopfi...

    17 August 2021

    Since the start of the Covid-19 pandemic in South Africa in March 2020, and the subsequent banning of exhibitions and events, Scan Display has shifted its focus to shopfitting, retail...

    African Energy Chamber Condemn...

    08 June 2021

    The African Energy Chamber is aghast at Africa Oil Week’s decision to relocate the conference venue for its flagship event from Cape Town, South Africa to the United Arab Emirates.

    Exsa Newsletter

    About EXSA

    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

    exsa and

     

    Co Reg. No – 1988/001660/08

    Telephone: +27 011 620 3089

    E-mail: info@exsa.co.za

    © 2018 EXSA | Exhibitions and Events Association of Southern Africa . All Rights Reserved. Designed By Cartmell

    Search