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    Durban dramatically improves its International Congress and Convention Association Ranking

    Durban has dramatically improved its International Congress and Convention Association (ICCA) ranking and is now placed second in Africa, as a business tourism and business events destination in 2013.


    “The ICCA today released their latest city rankings for accredited international meetings hosted in 2013 and Durban’s world ranking is now 97, a jump of 60 places in just one year,” said an elated KwaZulu-Natal MEC for Economic Development and Tourism, Michael Mabuyakhulu.

    In 2012, the city was ranked in 157th place, and 173rd in 2011.

    “This incredible improvement in rank can be ascribed to the commitment of the Durban KZN Convention Bureau’s efforts in securing events and streamlining the collation process of qualifying information and the submission to ICCA,” said Mabuyakhulu.

    Sadha Naidoo, chairman of the Tourism KwaZulu-Natal board further explained that through the securing of major business events such as the World Association of Co-operative Education, the 6th Multilateral Initiative on Malaria Pan African Conference, and the African Organisation for Research and Training in Cancer (AORTIC), the city’s position is being entrenched.

    “It is through the strong partnerships with the Durban ICC, the city’s tourism authority Durban Tourism, as well as organisations such as the Medical Research Council and the Durban University of Technology, that we have been able to achieve such results – our combined efforts are bearing the fruit that was sown back in 2009, when the Durban KZN Convention Bureau was established,” said Naidoo.

    Durban outperformed a number of other cities on the continent, in terms of the ICCA accredited meetings in 2013, having hosted a total of 25 meetings. ICCA accredited meetings are association meetings that rotate between at least three countries, occur regularly and attract a minimum of 50 participants.

    “What is even more remarkable is the fact that Durban also managed to outperform Nairobi in terms of these statistics,” said Phillip Sithole, Head of Durban Tourism.

    “Nairobi is traditionally the second best performing business event destination in terms of ICCA events in Africa, and for us to secure this spot is most rewarding. We know that these types of meetings bring huge financial benefit for the City, and provide an opportunity to showcase all our city has to offer travellers – both business and leisure,” said Sithole.

     

     

     

    About the Durban KwaZulu-Natal Convention Bureau:

     

    The Durban KZN Convention Bureau is a unit of Tourism KwaZulu-Natal, in partnership with eThekwini Municipality. The core objectives of the Durban KwaZulu-Natal Convention Bureau are:

    -       to increase the level of business tourism flow to the city of Durban and the rest of the province of KwaZulu-Natal;

    -       to secure both private and public sector support for initiatives to increase the level of business tourism to this region;

    -       to identify and promote the business tourism venues and related services of Durban and province of KwaZulu-Natal; and

    -       to stimulate an awareness of the benefits and opportunities that exist in the business tourism sub-sector particularly amongst the emerging business tourism community in Durban and KwaZulu-Natal.

     

    For more information:

    Vikki Vink, Senior Manager: PR and Communications,

    Tourism KwaZulu-Natal

    C. 082-320-8989

    E. This email address is being protected from spambots. You need JavaScript enabled to view it.

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