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    Integrate Technology into Exhibition Stands

    Do you have to be a child psychologist to understand that most kids would prefer a trip to the fun-fair over an extra-maths lesson? Of course not! And why is this? Because kids love being entertained. As we grow into adults, we learn to suppress the parts of ourselves that feel the constant need for fun BUT...we certainly don’t mind if fun is brought into our professional lives. After all, even the most serious-looking spectator at a business event might just prefer a turn in the tea-cups at Gold Reef City.

    This leads us to the question: What is the best way to blend fun and professionalism using your exhibition stands? The answer lies in technology; the kind of technology that makes people reminisce about the movies and TV-games from their childhood. But, as much as you’d turn heads by having giant 3D sharks leaping from your display stands (a la Back to the Future II), 2015 unfortunately doesn’t have access to that kind of technology. However, the technology that is available can be used just as effectively. Here’s how:

    1. Virtual Reality

    Now known as augmented reality these days, the name doesn’t change the fact that this innovative technology could prove highly effective at exhibition stands and mall display stands.

    Augmented reality allows exhibitors to be able to give customers tours and demonstrations of facilities and products that are too big, or noisy, to be able to physically bring to their display stands. This grants customers an immersive, and memorable, experience, and has the added benefit of being a much more thorough presentation method as compared to charts and photographs, just to mention a few.

    2. Live Tweeting

    Are we singling Twitter out from its social media counterparts? No, we're merely playing to the platform’s strengths. Twitter is a far more immediate form of social media, it's engaging, and is thus the best choice for a live event.

    A great way to entertain potential customers, and gain a healthy dose of interaction, is for exhibitors to set up screens at their exhibition or mall display stands and broadcast pertinent tweets. Go as far as creating your own #hashtag to excellently create a discussion around a particular stand.

    3. Extending the Stand into the Mobile World

    Exhibitions are fantastic opportunities to unveil products. This is because there is already an air of excitement surrounding the event. As an exhibitor, capitalise on this opportunity by creating apps or mobi sites that people visiting their stands can download. These can offer information, promotions and whatever it is that you'd like to communicate exclusively. In addition to extending the stand into the mobile world, companies can use these for future marketing efforts.

    4. Incorporating Moving Logos

    Setting up large screens featuring digital signs is useful, and not just for catching people’s eyes. In addition to the fact that moving logos are easy to control remotely, the screens which feature them can be used for a variety of purposes. If the product/s on your exhibition stand require explanations, use these screens for presentations. Other exhibits might like to feature media relating to the company itself, such as its website, blog, or videos, which brings us to our final point…

    5. Interesting Videos

    If there is a large amount of customer or delegate attention surrounding your display, you can retain the interest of people on the outskirts of the buzz by showing interesting video content on your display’s screens. This can be footage that was shot prior to the event, feature interviews and demonstrations, or a video of a discussion at a different location shown via live stream.

    If you like the idea of using technology to appeal to people’s sense of excitement, SSQ Exhibitions can certainly help. A dedicated team, boasting over 50 years of collective experience, we can take your targeted brand experiences to the next level. For more information, give us a call on +27 11 792 1241 or email This email address is being protected from spambots. You need JavaScript enabled to view it.



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