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    Attract Visitors to your Next Exhibition Stand

    Effective Eye-catching Exhibition Designs and Project Management

    Setting up an exhibition stand can prove a demanding and time-consuming task, more especially with the several factors that need to be taken into consideration in order to achieve the most desired effect/s.


    The most crucial part of ensuring the success of your project, and the fulfillment of your predetermined exhibition objectives, is to ensure that you nail your project management.Plan ahead and have a clear vision of what it is that you wish to achieve.

    Herewith are a few guidelines to assist you during this planning process:

    1. Grasp your visitor’s attention

    We’re not suggesting a surprise sneak attack that could potentially cause a stroke or worse, no. We’re merely encouraging you to be entertaining and enthusiastic. The more creative the stand, the more likely you are to get the public’s attention.

    2. Invest in a breath-taking stand design

    Constructing a stand with the sole purpose of distributing information only is a tad...boring. Be more effective by making use of striking and more appealing colours and designs that communicate and represent the emotions of your brand.

    3. Incorporate practical workshops

    Many exhibition guests attend events with the hopes of learning something new and innovative; something that they can use to grow their own businesses. Workshops are intended to educate, engage, and create excitement around what’s being taught, the industry. Incorporate case studies, Q & A sessions and breakaway activities in your workshop programme in order to keep the attention of your audience.

    4. Technology and Memorability.

    Allow your exhibition marketing efforts to extend beyond the walls of the venue itself. Offering a functional, simple and yet attractive gimmick or gadget as a promotional item can go a long way towards enhancing the memorability of your brand.

    5. Offer refreshments and nibbles.

    Things to avoid: Hunger and dehydration. These encourage feelings of irritation and frustration. Be the exhibitor that intends to evoke the opposite on your stand, keep your visitors happy, and open opportunities for conversations that matter.

    6. Use interactive media

    The aim is to keep them on your stand. Devices such as tablets, touch screen computers, and videos with captivating content can occupy the attention of certain visitors while you engage one-on-one with rest. The aim is to keep them on your stand.

    7. Stand Staff: Competent, friendly and appropriately dressed

    Your stand staff should be approachable, inviting, knowledgeable and well spoken.

    8. Social media

    Use social media such as Facebook or Twitter to give prior and live updates as to what people can expect when attending your exhibition. Perhaps you can consider setting up a Twitter handle encouraging visitors to pose questions under a hashtag that can be answered at a later stage.

    9. Follow up

    Record the email addresses or phone numbers of the visitors who showed a particular interest in your product or service. Send them a personal message a few days after the show to ensure that you remain top of mind.

    We at SSQ Exhibitions understand the significance of exhibition ROI and effective brand communication. If you would like for us to assist you with a design and the project management of your next exhibition stand, give us a call on: 011 792 1241 or email us at: This email address is being protected from spambots. You need JavaScript enabled to view it.

     

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    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

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