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    Take a Stand - Your Satisfaction is Non-negotiable!

    It’s 19:48.

    You just stepped out of a strategy meeting, you’re on your 5th cup of coffee for the day, you’re hungry, exhausted and stressed. You glance over your laptop and your eyes meet with one of your most favourite family paintings...you smile...and like a calendar reminder one single thought flashes across your mind...dinner! You pick up the phone and place an order for collection at your nearest restaurant of choice.

    35 minutes later, you grab your order, race back home, kick off your shoes, and rip your take-away box open only to find a handsome helping of half done, bland looking, burnt disappointment.

    What do you do?

    Quality is Standard

    According to the BusinessDictionary.com, quality is a measure of excellence, or a state of being free from defects, deficiencies, and significant variations. According to the people we’ve evolved into due to the various influences of our current century and society, quality IS the new “basic”.

    Steve Jobs, American entrepreneur, marketer and inventor, contributes by encouraging brands to “Be a yardstick of quality. Some people aren’t used to an environment where quality is expected”.

    Referring back to the scenario above, communicating your promise of quality and satisfaction appears a tad irrelevant in this day due to the fact that IT IS expected. And if it is not delivered, the brand is swiftly rejected and replaced.

    Your brand is in the pudding

    Today’s brands have first-hand experience when it comes to the fickleness of loyalty among our 21st century consumers and Clients. Acknowledged? Yes. But does this convert into a marketing blind alley? No.

    Brands, get on your feet and get uncomfortable. Don’t only tell them what you’re about, mean it, make sure that they believe it, and SHOW them. Get out there and meet them, invite them for coffee on your exhibition stand at an exhibition show you’re attending, roll out a national roadshow and take your time to understand what it is that displeases them AND what rocks their boat. Let them “compliment the chef”. Give them more than what they paid for.

    Targeted Brand Experiences

    Getting leads, reaching targets, and handing out freebies is no longer IT; it’s about creating and maintaining the best impression. Very much like a romantic relationship, loyalty is built on trust, memories, communication, deliverance, and non-negotiable mutual satisfaction.

    Re-evaluate, customise and target your brand experiences, ensuring that they’re always in line with your brand message and promise. Start from your offices and stores, otherwise known as “permanent interiors”, and move on all the way through to your pop-up stalls, exhibition stands, roadshows and mall displays, events, service delivery, and even your actual product. Each experience you open your audience to should be targeted, familiar, and representative of your unique standard.

    We at SSQ Exhibitions understand the unparalleled value of quality, and delivery of consistent targeted brand experiences. As our audience, we’re eager to meet you and discuss how we can incorporate our knowledge with yours in order to assist you in meeting and exceeding your marketing objectives.

    “What was enough two years ago, only scratches the surface today”- SSQ Exhibitions

    Give us a call on 011 792 1241, or pop us an email at: This email address is being protected from spambots. You need JavaScript enabled to view it.

     

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    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

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