Special Forces: Sun International

Mission: Custom exhibition stand at Meetings Africa 2014

Brief: Meetings Africa is a conference and exhibition that showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform the African continent.

Further to that, it serves as an exceptional platform for visitors and exhibitors to meet local corporate executives, gain exposure with international buyers, network with industry colleagues, and obtain extensive knowledge on the global meetings industry itself.

With that said, the SSQuad was tasked with the re-build and project management of the 18m² custom exhibition stand the team produced for Sun International at Meetings Africa in 2014, with the aim to create an environment that would encourage the opportunity for successful networking sessions with interested delegates. The biggest change on the 2015 exhibition stand was the moulded and gold plated new Sun International logo, lit with led edge lighting, this was easily visible, attracting passing foot traffic to the stand. Four 55” plasma screens mounted to the back wall of the stand displayed bright and vivid imagery of Sun International’s many service offerings and properties and served as the perfect backdrop to the meetings taking place on the stand.

Mission Accomplished: Our client was thoroughly pleased!