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    Barloworld Transport @ Investing in African Mining Indaba 2015

    Special Forces:
    Barloworld Transport

    Mission:
    System exhibition stand at the Investing in African Mining Indaba 2015
    Brief: To produce a re-design of a simple and yet sophisticated system exhibition stand that is functional, neat, inviting and fully representative of the brand. The stand should have a reception counter and brochure plinth, and it should achieve a recognisable level of presence.

    Plan of Action:
    With the given brief in mind and the implementation of effective project management, the SSQuad created an exhibition stand that animated our Client’s vision.

    Measured at 4.5 square metres, this compact exhibition stand comprised of 3 system walls with branded fabric graphics, white melamin flooring with aluminium edging, and a custom made brochure plinth that stored brochures for the various brands associated with Barloworld. Mounted on the back wall, a 42” plasma LED screen continuously looped a selection of company content for the invited delegates to view and/or inquire on. Business card holders were mounted on the left wall to make it easier to access, allow the stand representative to maximise on space, and to keep the “neat” look that the stand had achieved. On the right wall, the fabric graphic communicated competition rules that Barloworld was running, where guests could drop business cards into a holder to enter.

    Rigged above the structure was a fabric graphic bulkhead with Manline branding, ensuring that the exhibition stand, as per the brief, achieved recognisable presence. A custom made and branded reception counter and white waterfall bar stool created an effective “meet & greet” area where the stand representative could comfortably interact with delegates and proceed to invite them onto the stand. Additional seating area was provided for brief meetings around the brochure plinth using two white waterfall bar stools.

    Illumination on the exhibition stand was successfully attained through the use of 4 long arm spot lights, ensuring that each detail on the stand was visible.

    Mission Accomplished:
    Our Client was very happy and satisfied with the quality of the exhibition stand and level of uncompromised excellence in service delivery.

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