Special Forces: REMA TIP TOP

Mission:
Exhibition stand @ Tyrexpo Africa 2014

Brief:
To design, produce and project manage a custom exhibition stand that adheres to and improves on the provided brief and design sketch. The stand should showcase company products, appear attractive, prove functional, and through its representation of the company, remind Clients of the brand’s positioning and unique product and service offerings.

Plan of Action:
After conducting dedicated research on the Client brand, and gaining a holistic understanding of the Client’s exhibition objectives, the SSQuad’s exhibition stand designer and project manager ensured to deliver a custom exhibition stand that not only adhered to the brief, but one that also exceeded expectations.

Designed as an island custom exhibition stand and measured at 72 square metres, the structure allowed for comfortable and consistent attendee traffic as guests were able to enter onto the stand from three open areas. A strong presence was effortlessly introduced and maintained through the use of a distinctly branded 6 metre high wall that highlighted the stand’s main attractor, a hydraulic machine that periodically lifted a 2.7 metre high automotive tyre.

Tyre tread graphics, first spotted on the branded wall, and again on the white clip lock laminate flooring finished with aluminium edging, communicated the company’s main product offering and cemented their corporate identity. Seated on white bar stools alongside a black sprayed bar counter, guests were treated to hot and cold beverages as they networked with REMA TIP TOP representatives and fellow attendees.

Branding was further reinforced through the 3 branded display units, strategically placed around key areas on the exhibition stand.

Mission Accomplished:
The stand was attractive, brand descriptive and functional. Our Client was very pleased.