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    Predict Your Exhibition Show Success with a Custom Exhibition Stand

    Owning a custom exhibition stand can easily be likened to owning a tailor made designer garment. During the process of its creation, your preferred style, your personality, your specific measurements and your desired end result is vividly communicated and thoroughly understood by your chosen couturier. Every single detail is deliberated and meticulously implemented, with your consent, to create an item that is both unique and undeniably striking. Wouldn’t you like that for your exhibition stand?

    It is a renowned fact that quality is well preferred over quantity, especially when a brand’s hard earned reputation is on display. Yes, acquiring a custom exhibition stand is not cheap, but the Return on Investment, in the form of lead generation and brand communication to say the least, makes it all worth it.

    Referring back to the scenario above, the mentioned couturier in the exhibition industry will represent expert exhibition stand designers and project managers. They are the people who materialise your vision, and it is therefore imperative that you conduct the necessary research to ensure that you only partner with the cream of the crop. Your measurements would then represent your exhibition show marketing objectives, your budget, and your ambition.

    It is of notable importance that elements such as your exhibition stand layout, audio visual, lighting, exhibition staff, hospitality, and meeting areas are appropriately designed and allocated.

    Custom exhibition stands also allow room for creativity. Attendees are drawn by what they see, playing with various textures and colours, whilst still remaining true to your Corporate Identity and intended brand message, steps your company away from the mediocre. Directing focal attention towards a newly released product or service also encourages people, out of pure intrigue, to inspect the new product, the rest, the actual exhibition stand and the company itself.

    An increasingly growing trend spotted on custom exhibition stands in the last year is the strategic use of technology. From iPads, to Large AV screens, to an impeccable sound system, people LOVE gadgets, and they're intrigued by them. Making full use of technology on a stand communicates professionalism and successful change adaptation.

    Custom exhibition stands are not only expressions of a company’s corporate identity and marketing strategy, but they act as a portal of connection between ordinary consumers, investors, and the company itself.
    After reading the above content, can you honestly tell us that you don’t agree?

    As the author of this article, we at SSQ Exhibitions understand what goes into acquiring quality custom exhibition stands, and this is why we pledge to deliver nothing short of excellence.




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    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.



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