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    To keep abreast of the the latest happenings within the global exhibition industry, HOTT3D sent Key Account Manager, Farrah Weir, to the annual IFES World Summit held in late June.

    IFES, the International Federation of Exhibition & Event Services, held the event in the South of France at Le Grande Motte. The Summit was a gathering of international stand builders with a strong focus on networking and knowledge sharing over a packed three day summit.

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    Companies and individuals connect with Organisations when they have a strong and clear Brand identity, which creates repetition of space and instils confidence. Organisations increase their sales and leads through effective Brand continuity. At its core, the major idea behind Brand continuity can be boiled down into one simple but important word: consistency. Regardless of the marketing techniques used, from the design of a company logo, clothing, website, and emails to flooring and graphics of a trade show stand or activation, everything should be complimentary of the Brand as a whole

    With the EXSA 2017 conference set to kick off between 9 and 11 July at the Askari Game Lodge & Spa, exhibition and event industry gurus have readily come to engage and inspire delegates throughout the three day customer-centric event. Brand and business innovator, Chantel Botha, will host a customer experience workshop based on her experience as the founder and Chief Creative Officer of BrandLove. Chantel is someone who obsesses over how customers connect with brands, and finds meaning in designing engaging customer experiences that create values for brands and their patrons. 

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    Ongoing project towards global exhibition sustainability impact measurement call to take part in global exhibition sustainability impact measurement.  UFI – the Global Association of the Exhibition Industry is extending the pilot phase of its project designed to help the industry for a common measurement as a component of improving exhibition sustainability.

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    About EXSA

    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

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