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    Marta Gorka from Skyline Whitespace, a UK supplier of exhibition stands gives her tips for making the most of exhibitions. Your upcoming exhibition is the ideal time to show off the personality of your business, promote your latest products and generate those all-important leads. But while business exhibitions are a vital part of your marketing strategy and business plan overall, having the time to make the most of them can be a whole different story.

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    Is exhibiting still a viable marketing channel? With a number of exhibition benefits to be enjoyed, there is no doubt that exhibiting can be a great way to market your business. Trade shows and other exhibition related events offer a unique opportunity to connect to customers on a face-to-face level. Needless to say, this means plenty of opportunities to network and expand your audience’s knowledge. Exhibitions also offer the chance to create a major impression about your brand, bring in new leads, and enjoy a number of direct sales opportunities.

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    Visualise this: You’re attending a conference on urban planning, and the speaker pulls up a virtual 3D model of a city which he navigates you through as he explains the infrastructure you are seeing. Or you’re at an automotive exhibition, and you really want to test drive one of the luxury cars on display – and you can! You get into a seat and put on a headset, and soon you are cruising down a beautiful country road, the wind in your hair and the engine purring under your hands.

    bluCube Design and Brand Activations is excited to announce the opening of a new branch in Montague Gardens, Cape Town. The offices and factory conveniently located in Montague Gardens, is only 15 kilometres away from the renowned Cape Town International Convention Centre and 5 kilometres from Century City Conference Centre.

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    30 November 2018

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    29 November 2018

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    About EXSA

    EXSA enables connections through the networking and communication of our Forums and via our website (www.exsa.co.za).

    Besides providing EXSA’s directory of members, an exhibitions calendar and news feed, the EXSA website also offers a wealth of knowledge and industry guidelines available to its members.

     

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