Your exhibition stand is far more than a temporary structure. It is your brand environment, your first impression and, in many ways, your silent salesperson on the show floor. That is why choosing the right stand builder is one of the most important decisions an exhibitor can make.
A qualified stand builder brings together more than construction skills. They understand the flow of an exhibition, ask the right questions about your objectives, translate your brand into a practical visitor experience, and bring creative thinking to the design and build process.
They also understand the technical and health and safety requirements that apply to temporary structures. This knowledge is essential for protecting your team, your visitors, your investment and your reputation.
With many companies positioning themselves as “experts” or “seasoned builders”, it is important to do your homework before signing an agreement. The cheapest option is not always the safest, most reliable or most cost-effective choice. Here are five questions to ask before appointing a stand building company:
- Are they members of a professional association?
Membership of a recognised industry association like EXSA usually means the company has met specific criteria and agreed to follow a Code of Conduct. It also provides an added level of accountability, helping to ensure members operate ethically, professionally and in good faith.
- Do they have access to a workshop or factory?
Ask where the stand will be prepared. A professional builder should have access to a suitable workshop or factory environment where materials can be measured, cut, finished and checked before installation. Arriving on site with a load of raw material and preparing everything on the exhibition floor can create delays, quality issues and unnecessary risk.
- Can they show you a relevant portfolio?
A reputable stand builder should be able to share examples of previous work. A portfolio gives you insight into the brands they have worked with, the quality of their finishes and how effectively they can bring different brand experiences to life.
- Do they offer design support?
Some stand builders offer in-house design, while others work with trusted design partners. Either approach can work, provided the design is properly briefed, costed and signed off. If you bring your own design, the builder must be able to engage with the designer to understand every detail. If the design was created by another stand building company, permission to use it should be obtained before proceeding.
- Do they work with trusted suppliers?
Before committing, research the company online. Look for client feedback, association affiliations and evidence of completed projects. It is also worth checking directly with the association, as some companies continue using logos after their membership has expired. A professional stand builder should also be able to identify reputable suppliers for lighting, electrical work, furniture, plants, technology and other stand elements.
No company will describe itself as inexperienced or unable to deliver. The warning signs often appear too late: missed deadlines, poor-quality finishes, unsafe structures or, in the worst cases, payment taken with no stand delivered.
EXSA, the Association for Exhibitions and Events in Southern Africa, has a network of members that can be recommended for stand building services. With a legacy of more than four decades, EXSA applies strict admission requirements and expects members to remain in good standing, maintain strong track records and support professional standards across the industry.
This confidence is reflected in the market too: several international exhibition organisers, along with a major local organiser, have moved to only allowing EXSA members to build at their shows. That is a strong endorsement of the value of recognised, accountable industry professionals.
If your company is planning to exhibit, take the time to choose an accredited and recognised stand builder. It is one of the best ways to protect your investment, safeguard your brand and ensure your exhibition presence is built on a professional foundation.
You can visit www.exsa.co.za or email info@exsa.co.za for more information.